Who's Naseem?

        Naseem General Trading & Contracting Company is a leading provider of innovative and energy-efficient air conditioning solutions for residential, commercial, and industrial clients. With a strong commitment to sustainability, Naseem integrates green technologies and eco-friendly practices into its operations. Backed by a team of dedicated professionals, the company upholds values of integrity, innovation, and service excellence, aiming to enhance comfort and contribute to a sustainable future.

Our flagship brand, BARADA, epitomizes our commitment to quality and performance. Designed to meet diverse environmental challenges, BARADA units combine state-of-the-art technology with unparalleled durability, ensuring optimal performance and customer satisfaction. With a focus on energy efficiency and sustainability, we are proud to offer products that not only meet but exceed industry standards.

20 +

Specialized Engineers

200+

Employees

100+

Active Vehicles

5,000+

Satisfied Customers

10,000+

Completed Maintenance Services

20

Distributors

8,000+

Delivered Installation Projects

500+

Commercial/Residential projects in progress

Establishment

Naseem General Trading & Contracting Company was established, marking the beginning of our journey in the air conditioning industry.

Expansion of Services

Strategically expanded our operations across Kuwait, strengthening our market presence and enhancing customer reach.

Rebranding

Launched our proprietary BARADA brand, setting a new benchmark in quality, innovation, and energy efficiency.

Expansion Inside Kuwait

Introduced the G Series units under the BARADA brand, offering advanced features and cutting-edge technology to meet evolving customer demands.

Reputable Company

Expanded the BARADA product line with the FROST Series units, ensuring a comprehensive range of products in various sizes to cater to all residential and commercial needs.

Bleeding Edge Technology

Unveiled the BVR7 (BARADA VRF Unit), further diversifying our offerings and solidifying BARADA’s position as a leader in air conditioning solutions.

Mission Statement

Our mission is to deliver cutting-edge, energy-efficient air conditioning solutions that redefine comfort and enhance everyday living. We are committed to exceptional customer experiences through BARADA, offering innovative designs, sustainable practices, and unmatched support before and after every sale.

Vision Statement

To lead the regional air conditioning industry by setting new standards in innovation, sustainability, and excellence. Naseem envisions a future where every home, business, and community benefits from intelligent and eco-friendly climate solutions, powered by the trust of BARADA.

Values

At Naseem, our values are the cornerstone of everything we do:

  • Integrity: We operate with honesty, transparency, and ethical principles in all our interactions.
  • Innovation: Constantly evolving, we embrace creativity and cutting-edge technology to deliver superior products and services.
  • Customer-Centric Approach: We prioritize our customers’ needs, ensuring exceptional service and lasting relationships.
  • Sustainability: Committed to eco-friendly practices, we strive to protect the environment through energy-efficient solutions.
  • Excellence: Dedicated to delivering quality in every aspect, we aim to exceed expectations and set industry benchmarks.